While price and taste still drive food purchasing decisions, a stark generational divide is reshaping the industry. Gen Z and Millennials demand health-conscious, sustainable options and transparency, while Gen X and Boomers maintain more traditional preferences.

Our 2025 Consumer Food Trends Report equips food manufacturing leaders with data-driven strategies to capture this market shift and maintain a competitive advantage through targeted innovation and consumer engagement.

You'll learn: 

• How ingredient preferences differ by generation—from Gen Z seeking non-GMO and organic to Boomers prioritizing low-sugar and low-sodium

• Where consumers discover new products, as social media captures 75% of young shoppers while traditional channels still influence older demographics

• Who drives sustainability trends in the market, with younger generations leading eco-conscious purchasing while animal welfare resonates across all age groups

• How brand trust hinges on transparency and food safety, with 51% of consumers abandoning brands after safety incidents